How to Sell PPC Services to Local Businesses

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If you want to know how to sell ppc services, let my little experiment be your guide. For the past 60 days I decided to run a little pilot program with my local consulting business. Currently we focus exclusively on Conversion Rate Optimization products for our clients, but we regularly get asked by both prospects and our current clients if we offer PPC campaign management.

We decided run a pilot program and offer a simple PPC product to see if we should include it as part of our usual services going forward.

In this post, I’m going to share with you how our product was received, challenges we faced, how we priced our product, and what you can learn to sell PPC services yourself. Read More

4 Keys to a High Converting Landing Page

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It would be really easy for me to sit down and start preaching about the basics of designing a great landing page. Yes, you need a great headline, copy text, a Call-To-Action, and all that good stuff.

And yes, you need a great offer to encourage opt-ins, downloads, or whatever else you’re offering to your prospects.

As a matter of fact, I was going to write a blog post about all of that good stuff when I first sat down in front of the computer today. Read More

Why I Don’t Want to be an Internet Marketer

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“I’m an internet marketer… I make money through internet marketing… I’m an online marketer” – If you hear any of these things, or you say any of these things. Stop.

If you’re the one saying them, you sound like a douche. If you are hearing them from someone else, likely in a sales pitch, then run the other way.

You are not, and should not want the title of “Internet Marketer”


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Interviews: Easiest Way to Get Instant Targeted Traffic

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I want to share with you a method for getting thousands of highly qualified/targeted visitors to your site using an old strategy that’s beginning the resurface.

Interviews were popular several years ago for driving traffic to your site and establishing great authority, and while it never really went away as a strategy, it’s certainly become less popular for one reason or another.

In any case, it seems like interviews are beginning to shine once again. And while I’ve seen other bloggers post about getting back into this groove, I feel like a lot of this content is just being rehashed. Instead, I want to share something different that I have used very well in the past, It’s an “evergreen” traffic strategy that is great for bringing targeted visitors to your site and works particularly well for grabbing more subscribers to your mailing list than you can shake a stick at… More on this perk later though.

What we’re going to learn:

1) Why does the interview strategy work?
2) Who are we going to interview? Why?
3) How is this strategy different to all the rest?
4) How can this generate fresh leads/visitors?
5) What to do with this tidal wave of traffic once it hits your site…
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Bounce Rate: The Secret That’s Killing Your SEO

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Whoa! Whoa! Put down your pitchforks!

While I’m sure there’s many an SEO looking to put my head on a spike for such a bold headline, I hope you’ll stick with me on this one for a little while longer.

Does bounce rate affect your SEO? I don’t think I’ve spoken with an SEO in my time that hasn’t at least wondered about this. In a word, Yes: Bounce rate affects your performance in the search engine rankings.

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