Category Archives: Consulting

How I Made $12,997 This Morning

Today was fairly ordinary, with one very profitable exception.

I woke up, ate an omelette, had a cappuccino, and booked a quick phone call with a prospective client for 13:00 this afternoon.

By 15:00 my Stripe account had an extra $12,997 dollars in it thanks to a wonderful conversation with a Lawyer in Chicago. Read More

How to Sell PPC Services to Local Businesses

If you want to know how to sell ppc services, let my little experiment be your guide. For the past 60 days I decided to run a little pilot program with my local consulting business. Currently we focus exclusively on Conversion Rate Optimization products for our clients, but we regularly get asked by both prospects and our current clients if we offer PPC campaign management.

We decided run a pilot program and offer a simple PPC product to see if we should include it as part of our usual services going forward.

In this post, I’m going to share with you how our product was received, challenges we faced, how we priced our product, and what you can learn to sell PPC services yourself. Read More

Why I Don’t Want to be an Internet Marketer

“I’m an internet marketer… I make money through internet marketing… I’m an online marketer” – If you hear any of these things, or you say any of these things. Stop.

If you’re the one saying them, you sound like a douche. If you are hearing them from someone else, likely in a sales pitch, then run the other way.

You are not, and should not want the title of “Internet Marketer”

Why?

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