Category Archives: PPC

How to Sell PPC Services to Local Businesses

If you want to know how to sell ppc services, let my little experiment be your guide. For the past 60 days I decided to run a little pilot program with my local consulting business. Currently we focus exclusively on Conversion Rate Optimization products for our clients, but we regularly get asked by both prospects and our current clients if we offer PPC campaign management.

We decided run a pilot program and offer a simple PPC product to see if we should include it as part of our usual services going forward.

In this post, I’m going to share with you how our product was received, challenges we faced, how we priced our product, and what you can learn to sell PPC services yourself. Read More

4 Keys to a High Converting Landing Page

It would be really easy for me to sit down and start preaching about the basics of designing a great landing page. Yes, you need a great headline, copy text, a Call-To-Action, and all that good stuff.

And yes, you need a great offer to encourage opt-ins, downloads, or whatever else you’re offering to your prospects.

As a matter of fact, I was going to write a blog post about all of that good stuff when I first sat down in front of the computer today. Read More